With the market shrinking economy in crisis, many sectors within the company have their budget reduced and internal communication is one of the sectors that suffer most when business is not going well.
In the crisis employees feel insecure about several points, and in addition, when the company does not establish a good dialogue, many rumors arise about what happens inside the company and what was an external crisis can become an internal crisis , because employees do not have an open dialogue with their employers.

Importance of internal communication

According to ABRACOM, the Brazilian Association of Communication Agencies, the objective of internal communication is to make each collaborator an ally in shaping the company's positive image. According to the American theorist David K. Berlo, it is the communication between the collaborators that makes of their set an organization and not elements to the part, isolated and disorganized.
By having space to manifest itself, the collaborator feels prestigious and recognized. The result is greater commitment to the organization.
Using internal communication is one of the pillars of the productive process of a company, since it permeates all management systems as a relationship curator. That is, it is the strategic path to the intersections between systems and, therefore, is transdisciplinary.
From the humanistic point of view, communicating is integrating, motivating, valuing, creating a sense of belonging, improving the employee-employer relationship, attracting, involving, promoting inclusion. It is to let people know how much your work makes a difference in the process and for the organization as a whole.

In crisis, you need to be closer to employees

In times of crisis in the company, the employee must be an ally ready to be by his side, running behind the company's goals and team spirit must be instigated by internal communication. The sense of belonging develops with the engagement of all.
Engagement in internal communication means taking the best route to engaging teams in the organization's business objectives. However, it is necessary that the exchange of information makes sense and meets the emotional needs of employees.
Perhaps more than external communication, the internal deals with expectations, dreams and perceptions. Effective internal communication reflects the characteristics of the set of professionals in that organization and at that moment, which is unique. This communication stimulates competitive differentials and generates positive perceptions for the corporate brand, company, its products and services.
The committed employee can help find solutions to crises, since collective creativity only appears if the collaborator has a voice and feels an important part of the company.

Digital communication in companies

With the investment in digital internal communication, through a social and collaborative internet, it becomes easier the engagement because the company offers opportunity for all employees to be heard. According to Beni Kuhn, in the matter in the Intranet Portal, when employees have a voice, they say what is often not seen or not thought of before. And that's where the innovative solutions that the entire company today needs to emerge.
Corporate social networks not only provide the space for these opinions, but also promote interaction between sectors and employees, ensuring that each one can evaluate and improve the position of his colleague.
With this, investing in communication should never be seen as an expense for the company, because having a motivated team that meets the challenges proposed, is creative to solve problems, brings a certain return to the organization and so everyone wins. The employee becomes more motivated and focused on results, enabling greater productivity and financial return.