How important is internal communication in the company you work for? Maintaining aligned communication between employees is key to keep your business growing.
Being inattentive to these processes can be a big challenge for many companies, but it is part of basic strategies to achieve positive results. Want to know what damages and expenses may be driving your revenue down the drain? We'll tell you now:
1) High turnover
There are a number of reasons that lead an employee to disconnect from a company, and one of these is the lack of assertive communication channels, which creates a draining work environment.
Discouraged employees begin to rethink their participation in the company, as well as the positive impact that their actions can generate. Remember that losing employees can mean losing talent.
It is important to know how to value your team by keeping it aligned with the vision and mission of the organization, and this will be possible if the means used are being used by everyone and in the right way.
2) Rework and loss of deadlines
The lack of communication can cause greater disorganization among the teams, generating rework. Imagine the amount of time a collaborator loses when having to redo his activities for simple mistakes that would be avoided with clear communication.
What's more, this can lead to loss of lead times, further contributing to the performance of other departments, and even the entire company. As already said: simple errors that must be identified and treated.
3) Low productivity
Fluid communication contributes greatly to increasing productivity in companies, both in delivering information and in improving relationships.
By disseminating concise information that directs employees, they feel more confident and instigated to complete their activities. But this transparency of data and reporting occurs when efficient means are used.
To confirm, a survey reported that 50% of the employees interviewed said that managers who share data have a significant impact on their productivity and motivation.
So if you want to end the productivity of your team just do not transfer correct information to the right people.
But not only that. When employees have a good relationship with each other and with their managers, they are motivated to be in their work environment, to contribute to mutual and company growth, and to act in a collaborative way.
Managers who do not create good relationships with their teams end up allowing engagement to decrease, directly interfering with group productivity.
It's clear to realize how productivity is affected by internal communication, right?
4) Rumors and conflicts
You may have experienced some confusion caused by a communication failure. This is frequent in our daily life and in the most varied relations.
In the workplace if this failure is not corrected, it can lead to serious problems and your company is impacted directly or indirectly. Do you know that saying "prevention is better than cure"? It's less so.
Rumors about the company can generate internal and external conflicts, and it is possible to tarnish the company's image in the market. And you know where rumors come from: poor communication, which does not provide clear and direct dialogue.
5) Lack of information
Investing in external marketing but forgetting to communicate internally may be a risk that your business probably does not want to have.
Have you ever wondered if a customer brings with him information divulged by the company itself and the employees have no idea what he says? Cases like this happen and several are the unfolding ... employees with unsatisfactory attendance, frustrated customers, internal confusion, bad reputation of the company, among other wrongs.
So it is worth the hint of paying attention in internal communication in order to avoid inconvenient situations.
Yes, this is real. Not investing in internal communication will lead your company to suffer the above damages, which will result in more expenses. And that can be avoided.
If an organization values a well-structured internal communication culture, you will certainly see the level of engagement of your team increase. But the opposite is also true, as disengaged employees cost organizations $ 450-550 billion each year.
In addition to disengagement, high employee turnover generates more expenses, such as hiring, training, learning and development costs, in addition to the time the vacancy is open.
How to improve IC?
However, this scenario may be reversed. There are some solutions that not only solve this problem but provide many other benefits, including the intranet.
The 2017 State of the Sector census, conducted by the UK's Gatehouse, specializes in corporate communications, shows that intranets have a 90% effectiveness as a digital communication channel, and are among the three channels most used worldwide.
The survey also reports that 66% of the companies that own the tool intend to increase its use.
It can be seen that the investment to have efficient communication can be much smaller than the damages mentioned above, which affect the image of the company against competitors, leading to the loss of credibility.
Assertive communication habits must be introduced into the culture of a company, and managers who act as leaders and are aware of this will come out ahead, making the task of improving internal communication easier.
Want to discover solutions for your internal communication? Download our INTRANET: Internal Communication Solutions ebook and see how your business can gain from this tool.