One of the important steps for every company is its strategic planning, which analyzes the strengths and weaknesses of the organization, how the company is at that moment, what has not been done and what needs to be aligned for the next year.
An integral part of this planning is Internal Communication, which contributes directly to the company's growth in a sustainable way.
That's why we've put together a few steps for your company to create an internal communications plan for next year to see the results of an engaged team and more productivity in the organizational environment. Come on?
Analysis of the current situation
To begin with, you need to look at what stage your company is in. So, score the areas of the company and see how each one grew.
In the Internal Communication, check the means used in the actions aimed at the internal public, and throughout the year to communicate with the staff.
It is important not to forget any of them and to see which ones have reached the most people, which delivered the message with less noise and the formats that most attracted attention.
More importantly, it is necessary to verify if there were internal conflicts during the year due to the communication between employees and departments. Internal communication is an area that should not be neglected because it has a direct effect on productivity and collaboration within the company.
Once you identify the shortcomings in this area, it is time to rethink the means used and how best to reverse this situation.
For example, if you use a bulletin board and are not having much success in getting all employees to know about these warnings, it's time to identify the reasons.
Is the place where the mural is located easy to access? Stay in a busy place? Or is the problem being the language or the material used in that medium?
This moment is crucial to defining what will be left behind and what will be perfected to have a year with the internal communication aligned and effective.
Meet the audience
You need to know who you're talking to. In the same way that marketing works to reach a persona who is a potential customer, the team that takes care of Internal Communication must also have its personas well defined so that the recipient of the message can identify and understand it.
Analyze the profiles, needs of each one, their consumption practices. If your collaborators do not have the habit of reading a lot, you already know that making great texts to communicate something will not have the best result.
Also try to understand how employees see the company and how it communicates with them. Seek to identify how the company culture is perceived by employees. All of this information will guide the HR / Internal Communication / Marketing department to adopt increasingly assertive practices.
After you've reviewed the past year, have you seen the results and bottlenecks, and know with whom you want to talk, what the company hopes to achieve through internal communication?
Engage employees? Align them with the company culture? Keep your staff informed about everything that happens?
This step is fundamental because without a well defined and clear objective of where the company wants to reach, it is even more difficult to achieve some result.
If the company already knows where it wants to reach by working better the communication for the internal public, it is time to punctuate the actions to reach the defined objectives.
What practices should the Internal Communications officers adopt next year? Need support from other departments? Production of materials? Events?
But stay alert, for your actions should:
- Be realistic, to be executed;
- Have a fixed term;
- Be measurable, so that managers can then measure the results.
Assemble a schedule with all the actions to guide the period of each one, those responsible and involved, what goals each one must achieve and also the indicators for each action.
The timeline is part of the organization of the plan so that everything happens as planned and that the entire team at the forefront of planning remains aligned.
In order to know if what is being executed is generating positive results, it is important to select indicators that will prove whether or not the plan is effective.
In this way, it is possible to identify possible failures and to correct them to find the best ways to achieve the objectives.
You can work with internal surveys (such as forms, for example), softwares that provide indicators of your staff, such as productivity levels, reworking (which can occur through communication with noises, where colleagues do not quite understand each other), participation in company events and processes, customer loyalty (since they have a relationship with employees) ... everything to measure the level of assertiveness of internal communication.
Why plan internal communication?
Through a well-structured and closely followed internal communication plan, a company can achieve significant results that make the company grow more.
Internal communication planning focuses on employees, how to deliver communication aligned with them, and provide a pleasant organizational environment in which they also have a voice. By providing this, the company gains employees who are committed to the culture of the company, because they feel valued and have a sense of belonging.
In addition, an engaged team works together, collaborating with each other and also on innovative creative ideas, providing the company with new insights and constant improvements.
Aligning communication through a plan can also lessen the problems of misunderstanding and consequently rework staff. By decreasing rework, productivity increases, resulting in finalized jobs with higher quality.
Has your company already made the communication plan to begin next year by focusing on those who help your business grow more and more? Bring together your team and the departments involved to think about how to improve communication processes within your company!
Liked this post? Sign up for our newsletter and receive content like this first hand directly in your e-mail!