The gamification is not new in the business world, it has existed since 2002 but has become increasingly present in the daily lives of companies in recent years. Research shows that gamification has a large market in growth and investment in the area have grown annually. But as the gamification can help in business, keep reading and discover why gamification is the business of the future.


Understanding the gamification

The gamification or gamification in Brazil are game engines used to solve practical organizational problems to wake engagement through these game engines transforming and developing new behaviors in the team.

These mechanisms make games more enjoyable tasks considered tedious or repetitive everyday developer, making the process more attractive hoping that collaborate feel more encouraged to fulfill their tasks and engage with the team and its goals.

The gamification have greater success with Generation Y born after the 80s, which had in its infancy using the video game and accompanied the advancement of technology. Generation Y which now has a share in the job market will represent 75% of the world's workforce by 2025 according to BPW Foundation. For companies like innovation, inserting game mechanics in their day to day corporate is a great stimulus for this generation born already connected.


Use of gamification for employees

The engagement and motivation are likely to have a positive influence on the company. The recognition of the good work through rewards beyond motivate employees can arouse positive competitiveness within the company so that other employees feel challenged to hit the targets that your co-worker made, this generates the spontaneous commitment in the performance of activities, also causing the retention of good employees and stimulating the coming new talent. Encouraging the growth of the company and improving the organizational climate.

Applying a successful gamification strategy is directly related to understanding the context in which it appears the user, and what are their concerns and extrinsic limitations (urged by the external environment) and intrinsic (self-motivated). The application of gamification points to circumstances involving the creation or adaptation of the user experience to a product, service or process, intended to arouse positive emotions, exploring personal skills or tow virtual or physical rewards to the performance of tasks.

There are several mechanical games that can be inserted in the business context and is not considered gamification only when the company's system has the complete design of a game, the uses of some mechanical in software are quite common and characterizes the gamification as it stimulates the competition, awakens engagement or encourage a new behavior.

Here are some mechanical games found in several places.


source book: gamification, inc